Recognizing his cultural and commercial impact, reebok went all in. But this agreement contained two extremely unusual provisions that later proved crucial in ai’s life. That year alone, allen iverson won mvp, led the sixers to the finals, and had the whole league dressing like him. Philadelphia -- allen iverson signed a lifetime endorsement and marketing contract with reebok on wednesday. · when allen iverson signed his reebok deal in 2001 , it started as what appeared to be a standard 10-year, $50 million endorsement contract. · allen iverson signed a lifetime contract with reebok in 2001. Find out the details, including the big payday heading his way when he turns 55. A $32 million trust that iverson cant access until 2030, when hes 55 years old. In 2001 , the same year he led the sixers to his only nba finals appearance and was named the nba mvp, allen iverson signed an endorsement contract heavily loaded on the backend. · the lifetime deal pays iverson $800,000 per year and comes with a unique caveat: The deal is an extension of the 10-year, $50 million deal the philadelphia. · allen iverson is financially set for life after signing an exclusive endorsement deal when he joined reebok over in 2001. By 2001 , five years into the deal , it was clear reebok had a star for the ages.
