This article provides an overview of bidding in Google AdMob. Bidding enables ad sources to compete in a real-time auction to fill your ad requests and helps ensure you get the highest revenue for you Learn how ads are measured as viewable. Viewable CPM bidding, like CPC manual bidding, lets you set bids at the ad group level, or for individual placements. Focus on conversions (for Search and Display … A guide on optimizing your advertising outcomes with value-based Smart Bidding. Target CPC bidding automatically finds an optimal bid for your ad each time it's eligible to appear by using historical information about your campaign and evaluating the contextual signals that are … Set up Smart Bidding Smart Bidding is a subset of automated bid strategies that use Google AI to optimize for conversions or conversion value in each and every auction—a feature known as “auction … Alternatively, you can also set up Smart Bidding Exploration at the portfolio level, under portfolio bid strategy settings. To disable Exploration, uncheck the checkbox within your Portfolio bid strategy … Read more about the bidding challenge Google Ads automated bidding Smart Bidding offers true auction-time optimization that sets bids for each individual auction, not just a few times a day. Why: … Consider your goals Each bid strategy is suited for different kinds of campaigns and advertising goals. For the purposes of bidding, you'll want to consider five basic types of goals, along with your current …
