This also included not giving bond a smartphone. Spectre actor daniel craig and director sam mendes turned them both down, after deciding that the phones were too lackluster for james bond to carry. My understanding always was that the heavy sony product placement in the daniel craig films was because of sony practically being co-producers. I cant imagine they needed to make an offer for something of theirs to appear in the films. · samsung stepped up their offer to a total of $ 50 million. That included not giving bond a smartphone, rejecting offers from both sony and samsung made earlier in the year. Both offers were rejected by bond actor daniel craig and director sam mendes, after. · which is why the latest james bond flick, spectre, has cut down on endorsing products. This is evidently because daniel craig and director sam mendes didnt believe the device was cool enough for 007 - even though they were offered a whole bunch of money to use it in the movie. · samsung offered the same $5 million deal for bond , but beefed the total payment to $ 50 million. Both bond star daniel craig and director sam mendes. After the out-of-place $45 million heineken promotion in skyfall, the bond franchise decided to cut back on product placements in spectre.
