It’s hard to quantify. Well, now the toronto star has estimated that drake has given toronto $ 3 billion worth of advertising. · how much is drake ’s endorsement worth to the city? But that didn’t stop us from trying. · and the rapper often gives it props, mentioning streets and neighborhoods in his songs. · given that the city’s tourism economy is estimated to be about c$8. 8 billion ($6. 66 billion ), the claim turned into the 31-year old toronto native being responsible for 5% of that. Toronto was hardly a blip on the hip-hop map before drake came along. · ultimately, they determined that the total value of this exposure to the city was an astonishing $ 3 billion , calculating that in order for city of toronto to buy that kind of exposure it. · a new study says that drake , as a promotional asset, is worth about $ 3 billion to toronto. · thanks to his advertising and marketing genius, his album sales, his 32. 5 million twitter, 23 million instagram followers and public appearances, drake is worth a cool $3 billion up north. And in that article, they deduced that drizzy is worth a whopping $ 3 billion to his city. · an article in the toronto star enlisted the help of the research team at zenithoptimedia, a media buying agency based in toronto , in an effort to figure out how much the rapper is worth to the city as a promotional asset.
