The company has 13 stores and ships desserts nationwide. Within three months of opening their first store, they realized crumbl’s potential and expanded the company. · ben-ishay is the co-founder, president, and chief product officer of baked by melissa, the bakery known for its bite-size cupcakes. · from starting out in her basement during the pandemic to saving 25 million pounds of goods from landfills each year, hosie reveals how she turned waste into opportunity - and how small. · this article is part of our ongoing women entrepreneur® series highlighting the stories, challenges and triumphs of running a business as a woman. · a fresh entrepreneurship tale about turning bakery waste into a global circular brand. · on this inspiring episode of behind the review, listen to mignon francoiss journey from living off of $5 to owning a multi-million dollar cupcake business and becoming a successful author. Watch how a small idea scales into a planet-friendly business. · fired from her advertising job at 24, melissa ben-ishay transformed a passion for baking into a multimillion- dollar business that’s now a staple in america’s confectionery scene.
