· “as the name implies, fabric softener makes clothes softer , thanks to properties that coat the fibers in your clothing and work to soften them during the laundry load,” explains whirlpool’s. · fabric softener makes clothes feel softer , helps cut down on static, and can keep colors from fading. Overuse can harm fabrics, reducing their natural breathability and absorbency. · liquid fabric softener, also called fabric conditioner, contains lubricating ingredients that coat laundry fibers so they feel silkier and softer to the touch. · fabric softener is a conditioner for your clothing, bedding, and anything else you launder. The coating also adds a layer of protection to fibers to help prevent fading, stretching, and pilling. Its also not a superfluous “fragrance” added for the heck of it. · fabric softeners improve fabric softness and reduce static cling by leaving a chemical coating. · fabric softeners work by depositing a layer of electrically charged chemical compounds on fabric. It’s not a cleansing agent and won’t take care of stains. It also adds fragrance and makes laundry smell fresh long after the wash. This coating causes the fibers on clothes to fluff up, thus making the fabric feel softer and. The ingredients in fabric softeners are deposited onto fabric fibers to help fight wrinkles, reduce static and add a soft touch and fresh scent to your laundry. What does fabric softener do? Fabric softener makes clothes feel softer.