Facebook could spend as much as $ 1 billion to cultivate original shows for its platform Facebook , the social network with more than 2 billion users worldwide, is ready to spend as much as $ 1 billion on original shows for its platform by the end of next year, the wall street journal reported, citing people familiar with the matter. Following on the heels of apple’s recent announcement that they also plan to invest as much as $ 1 billion in original programming , it’s unclear whether facebook wants to develop actual scripted series or rely on their video -creation ecosystem. The report says social media giant is willing to spend as much as $ 1 billion ( facebook to spend $ 1 billion ) to cultivate original shows for its platform. The social media giant is willing to spend as much as $1 billion to. · facebook is ready to shell out a whopping $1 billion to become a major hub for videos, a media report said on saturday. · facebook is signaling that’s ready to spend a bundle on original tv-style content — upwards of a billion bucks in the next year, according to an anonymously sourced report in the wall. · following on the heels of apple’s recent announcement that they also plan to invest as much as $ 1 billion in original programming , it’s unclear whether facebook wants to develop actual. · facebook to spend around $ 1 billion on original tv content to become a big hub for videos.