The sale ultimately led to a merger between ufc and wwe. · for years, the fertitta brothers owned most of the ufc and stood by the promotion during some of its most challenging phases. That said, the fertitta brothers eventually sold their majority stakes in the ufc in a much-discussed multi- billion - dollar deal. · later, the ufc was sold to the fertitta brothers , lorenzo fertitta and frank fertitta in 2001, who appointed dana white as the president. · while as president, dana white was the public face of the ultimate fighting championship ( ufc ), the majority owners were lorenzo and frank fertitta , brothers who bought the company in 2000. Fast-forward to 2016, and endeavour bought the ufc from the fertitta brothers for $ 4 billion. · brothers lorenzo and frank fertitta may have hit their biggest jackpot yet with the sale of the ultimate fighting championship. The ufc has been sold for approximately $4 billion to a group led by hollywood entertainment conglomerate wme-img, both companies confirmed monday. Today, the promotion has achieved immense success.
