· george pimentel—wireimage jay - z is heading into the legal marijuana industry as a chief brand strategist in partnership with a california cannabis product company. Adding to the exhaustive list of accomplishments, savvy investments and business ventures, hip-hop’s billionaire jay - z (shawn carter) was recently named chief brand strategist of san jose, california’s based cannabis company , caliva. · jay - z is the new chief brand strategist for caliva , a vertically integrated cannabis business in the bay area. He’s not the first celebrity to join forces with a cannabis company, and he certainly won’t be the last. · jay - z has partnered with caliva , a major us legal cannabis company, for a new venture which will see him operate as chief brand strategist. · shawn “jay-z” carter — billionaire rapper, producer, entrepreneur, philanthropist, and beyoncé knowles’ husband — will serve as the chief brand strategist for caliva, a burgeoning california. Caliva , a san jose, california-based cannabis company , announced tuesday that the rapper and mogul has entered a long-term, multi-year partnership with the company as a chief brand. With jay - z as one of the members at the front of its brand strategy , the company will look to foster quality and fairness in the development of the industry. · in a statement released last night, jay - z claimed that caliva were “the best partners” for this endeavour.
