At an august 2018 dinner with u. s. On those long trips. · when boston beer company chairman jim koch cofounded his company in 1984, he left a consulting job with a salary of about $250,000 to peddle his samuel adams boston lager from bar to bar,. When i started sam adams , american beer was a joke, and it pissed me off. · jim koch , the businessman behind the samuel adams boston lager beer brand, revealed that he chooses not to fly first - class and does not allow his employees to do so either, because he takes his role as a leader in his company very seriously. · but despite the first class flights and fancy hotels, koch recently said over a beer tasting at business insiders new york headquarters, he wasnt happy with this traditional notion of. · jim koch is a sixth-generation beer maker. · but in a recent interview with business insider, the man behind sam adams made it clear that he and his fellow sam adams execs dont fly first class on business: President donald trump, koch said the corporate tax cut of 2017 played a major role in making the boston beer company more competitive in regard to foreign competitors: · the next time you’re flying coach to munich, you may be surprised to find yourself sitting next to jim koch , the founder of the sam adams beer brand and a familiar face from its advertising. But in 1984 when he told his father he was leaving his high- flying consulting job to start his own beer business, his dad said it was the dumbest thing he’d ever done.