· darren rovell breaks down john elway s missed opportunity to own part of the denver broncos and how much money he has lost because of it. John elway is a very wealthy man. · john elway is a very rich man, but he could’ve been so much wealthier right now if not for a very bad mistake he made almost. · it was the night of the 2018 nfl draft, and john elway must have felt an overwhelming sense of déjà vu. · elway is still worth $145 million today, but his foolish choice to pass on buying an ownership stake in the broncos could go down as one of the worst business decisions in sports history. But he could have been exponentially wealthier had he made a slightly better investment decision today. The impending purchase of the denver broncos for a. · tragically, despite this being a relative pittance to own 20% of an nfl team (all things considered), john elway declined the offer. Fast forward to 2022, and this officially became a terrible.