Echium candicans, the pride of madeira, is a species of flowering plant in the family boraginaceae, and genus echium, native to the island of madeira. This evergreen shrub or perennial plant species is a member of the boraginaceae and native to the island of madeira in portugal, north of the canary islands. Pride of madeira a bushy perennial sub-shrub with grey-hairy lance-shaped leaves and dense terminal spike-like panicles of white, pale or deep blue flowers in spring and summer Echium candicans, commonly known as pride of madeira, is an evergreen, mounding, rapid-growing, biennial or short-lived perennial subshrub that typically matures to 5-6’ tall spreading to 6-10’ wide. Learn how to grow and care for it in your home garden. It is a large herbaceous perennial subshrub, growing to 1. 5–2. 5 m (4 ft 11 in – 8 ft 2 in). Native to the canary islands and the western coast of africa, this unique plant was first introduced to europe by spanish botanists in the 18th century. Pride of madeira ( echium candicans or echium fastuosum) is a fascinating biennial mounding shrub displaying fabulously eye-catching, cone-shaped blue clusters from late spring through summer, atop sculptural and attractive rosettes of silvery-green, hairy leaves. · pride of madeira ( echium candicans ) is a sprawling shrub with purple flowers. · the madeira echium ( echium candicans ) has a rich and fascinating history that spans centuries. The specific epithet candicans comes from latin and means “shining white. ” This is where the common name pride of madeira comes from.