Because qiaodan sports (a chinese sportswear company headquartered in southeastern china) was first to obtain a registered trademark for the name jo. · china’s top court ruled against qiaodan sports co. China’s supreme court accepted jordan ’s appeal, held a public hearing in april 2016, and publicly announced its decision on. To the average person with no knowledge of the chinese ip system, this case may seem outrageous. The court found that the company registered trademarks under jordan ’s chinese name with “malicious intent. ” · china’s supreme people’s court ruled in favor of michael jordan in a trademark battle with the chinese company, qiaodan sports, overturning previous rulings against the athlete. In short, for the past 15 years, jordan, the six-time nba champion, five-time nba mvp, and fourteen-time all-star, has not owned the rights to the name jordan (in chinese characters) in china. And as discussed above, jordan scored a partial victory, seemingly against the odds based on the last decade of loss after loss, this is the final word from china’s top court: The four-year legal battle is a partial victory for the basketball great. Michael jordan has long sought to prevent such unauthorized use of his name and likeness, which is also a registered trademark in the united states. Infringers/ trademark squatters like qiaodan sports are inevitable; The answer lies, in part, with the trademark system in china. See full list on finnegan. com Here are three important lessons to bear in mind before entering in the chinese market or expanding a business already operating in china: In beijing, the famous basketball star michael jordan brought a trademark lawsuit for use of the term qiaodan. Unlike in the u. s. , the chinese trademark. Michael jordan enjoys rights ove. How could a chinese company essentially hijack the persona of the most famous basketball player on the planet and get away with it for over a decade? · michael jordan has won a major long running trademark dispute after china’s supreme court ruled that a sportswear company must stop using his chinese name. · supreme people’s court—the highest court in china ruled in favor of michael jordan after a long trademark battle with chinese company qiaodan sports. But the lawsuit(s) are avoidable. As 乔丹 is also the chinese transliteration for “jordan”, michael jordan sued qiaodan for deceiving customers into believing that he endorsed the company. The word “qiaodan” is jordan ’s chinese name. · qiaodan (乔丹) is a chinese sportswear manufacturer that registered 乔丹 as a trademark.
