We made that deal happen and that’s what really put me on a path of success. In this video, shaquille oneal opens up about a missed business opportunity that cost him $100 million. · in a revealing interview, shaq shared why he turned down a chance to partner with the coffee giant, something magic johnson later jumped on and made millions from. But despite having a stake in just about every possible business venture, hotshot shaquille recently revealed his biggest corporate regret was a deal (or lack thereof) involving the most ubiquitous coffee shop in world. · this is the story of shaquille oneal turning down a chance to get in on the action of a little coffee chain called starbucks. Shaq shares a story about a meeting with starbucks ceo howard schultz, who pitched him. “we built 125 stores. · shaquille oneal recalls rejecting a starbucks endorsement deal that could have made him millions after a meeting with the ceo of the coffee giant. · shaq had a multimillion-dollar starbucks deal turned down as according to him, black people didnt drink coffee. · “that deal changed everything,” johnson said, according to cnbc.
