The general insurances latest commercial features nba legend shaquille o neal teaming up with the iconic transformers character, bumblebee. Weve been providing quality auto insurance for almost 60 years. Shaq remembered how they looked out for him years before he became an nba player and eventually signed an endorsement deal with the insurance provider. “the reason i do commercials for the general now is, one, they took care of me when i was young, but it’s affordable insurance,” he stated. · basketball hall of famer shaquille o neal is being featured alongside internet star bad luck brian in a new commercial for the general auto insurance. Its no surprise; · shaq says he signed an endorsement deal with the general insurance company because he could afford its rates as a college student. Shaq has been a long time fan of the general® , as he was not only insured by them while playing college basketball, but is also a current customer and brand partner. The general insurance has aired its new and funny commercial featuring shaquille o neil. Shaquille o neal enters the general s shop by sighing that he needs a break from. Shaq was first insured by the general ® when he was starting his basketball career. Today, hes not just our new partner, but he is once again a valued customer!