· as part of the collaboration, starbucks created a new snoopy persona, joe kind , that is inspired by his existing alter ego, joe cool. Get the exclusive peanuts™ + starbucks™ merch and joe kind snoopy beverages from march 25, right in time for our global month of good. · this fun collaboration features the beloved comic strip characters and joe kind snoopy , a snoopy persona only available at starbucks that encourages people to connect through simple, everyday acts of kindness. · snoopy and his pals are the face of a new peanuts-inspired merchandise collection coming to starbucks stores across the country starting tuesday, march 25. The collection features all the peanuts, plus a new, starbucks -exclusive snoopy persona, joe kind snoopy. Peanuts is standing with starbucks during the coffee company’s global month of good, where starbucks employees volunteer alongside local non-profit organizations. The three-piece merchandise collection consists of a. · snoopy and friends are coming to starbucks this march with merchandise so cute youll want to buy every item. · on march 25, starbucks locations worldwide introduced an exclusive line of peanuts-inspired merchandise , food and beverage options.