· the rise of streaming services like spotify and apple music has shifted the paradigm once again, offering users unlimited access to millions of songs for a monthly subscription fee. However, the legacy of itunes and ipods lives on in the way we consume and interact with music today. People had been burning cds onto computers for some. There was a clear demand for a legal, user-friendly platform for digital music consumption, and apple , led by steve jobs, stepped up to meet this need. · but the most drastic change to the industry came on this day in january 2001, when apple ceo steve jobs announced the launch of itunes. · this infographic illustrates how the u. s. · the launch of the itunes store was a turning point for music , offering a legal, affordable, and user-friendly alternative to piracy. Music industry has changed in the past 15 years, as digital downloads gradually displaced physical music distribution. It redefined how artists distributed their work, how consumers discovered new music, and how the industry approached digital sales. However, the music industry was grappling with the challenges posed by online piracy and file-sharing platforms like napster. · discover how apple music changed the world by revolutionising music distribution, innovations, the global impact and how they supported emerging artists. · heres how apple transformed the music industry and created an entirely new digital media marketplace.