Three billionaires are racing to space. · discover how billionaires like musk, bezos, and branson are investing billions in space exploration, racing to revolutionize travel beyond earth. ‘rocket dreams’ details new era in race to the stars the book chronicles how the private sector and international competition have changed the u. s. · the race between three billionaires to get into space and commercialize space tourism could make it easier for researchers and scientists to study suborbital space, according to some. So the question of ownership suddenly has legal, ethical and economic urgency. Elon musk is eyeing mars, jeff bezos aims for the moon, richard branson is all about space tourism. · the race to conquer the commercial space market has lift-off, with billionaire businessmen jeff bezos, elon musk and richard branson launching their business empires into new, uncharted. · private space stations, space tourism, lunar and asteroid mining – this is the new frontier. · billionaires in space : The groundwork for the billionaire space race and private spaceflight was arguably laid by peter diamandis, an american entrepreneur. Some say they should save earth. In the 1980s, he founded an american national student space society, the students for the exploration and development of space (seds).