Darren rovell breaks down the warriors jersey patch advertising deal with japanese tech holding company rakuten, which will pay the team $60 million over the next three years. · the warriors and japanese tech giant rakuten reached a three-year deal that will net $20 million annually for the title favorites, per espn business reporter darren rovell. · the warriors are looking to cash in on their recent success. Golden state is seeking between $15 to $20 million for jersey advertisements , according to espn. · the 2015 nba champion and 2016 runner-up has announced that it will sell the jersey patches for anywhere from $15-20 million per year. Thus far, no other team has asked for this much money. · navigate has analyzed five nba jersey patch deals—not including warriors -rakuten—and valued all of them above their annual sponsorship fees , which ranged between $3 – $7 million. · instead, there’s a group of companies that specialize in big-ticket ad and sponsorship sales, and teams usually hire one of those firms to find a uni advertiser for them. I recently heard from a uni watch reader who happens to work for one of those firms. Since the league introduced jersey sponsorship in 2017, opinions have varied about whether the fees paid for the 2. 5-inch-square patches are in line with the benefits they deliver.
