The restructuring reflects broader industry changes as studios prioritize fiscal responsibility amid challenging market conditions. Heres why they made that decision. That may explain why it was such a big deal that abrams passed up a substantial payday from apple to produce content for. · mega-producer jj abrams has officially moved the entirety of his bad robot production studio to warnermedia. · but as it turns out, apple was reportedly willing to cough up $ 500 million to get abrams on their team, with the decision to go with warner happening for a variety of reasons, not all of. Despite being offered a reported record-breaking $ 500 million by apple ,. · but in order to land mega-producers like abrams , apple will need to either prove it can compete in the increasingly crowded marketplace, or ease up on demanding exclusivity. Abrams and his bad robot productions rejected apple s megaoffer and took less money to team with warnermedia. · jj abrams doesn’t have much to prove as a storyteller or director. Abrams signs new, more modest agreement with warner bros. , marking significant shift from previous $ 500m deal. · acclaimed filmmaker j. In september 2019, it was announced that j. Abrams and his bad robot production company had entered into a massive development deal with warnermedia , which was reported to be worth a.