Learn how to get the best display from this plant. Thinking about growing american beautyberry? Learn if your yard is a good fit, how much sun or water it needs, and why those purple berries are a bird favorite. Learn about this ornamental fruiting shrub that produces clusters of lilac-violet berries in late summer and winter. Find out its hardiness, growth, care, and companion plants. These plants often transform into a focal point in the landscape during late summer and into the fall, when their branches become laden with clusters of vibrant, purple fruits. · shrubs with purple berries are a delightful addition to any garden, offering both ornamental and ecological benefits. Learn how to grow beautyberry. · beautyberry shrubs (callicarpa americana) bear striking purple berry clusters. · here is a guide to trees and shrubs with purple berries to add color and texture to a garden landscape. It is native to china, japan, korea, and vietnam and attracts bees, butterflies, and birds. Purple beautyberry is a small, compact, deciduous shrub with showy, ornamental fruits that may last long after the leaves have fallen. With its bright purple berries that last well into fall, callicarpa plants bring color to late season beds and borders, while also providing a food source for wildlife.